Anita Chan, Compass Edge Limited, Hong Kong

This is Anita Chan, CEO of Compass Edge. I specialize in strategic setting for the luxury hospitality segment and had worked for Four Seasons Hotels Corporate Office in Toronto and Small Luxury Hotels of the World in the UK, etc. In addition to working in the hotel industry, I had worked at a leading digital agency whose clients are luxury hotels such as The Peninsula Hotel Group and Raffles Hotel Group, etc. Since 2014, due to the boom of China outbound tourism, I am actively involved to establish a China-visible online strategy for the tourism industry under Compass Edge, an award-winning agency. I am a frequent speaker at major industry events such as ITB Asia, WebInTravel, Travel Daily GM Summit, and MG Leadership Series, etc.

During the COVID-19 crisis, I have converted my team to be trainers and we have prepared various free learning sessions to share our knowledge with the industry about How Best to Serve Chinese Tourists, China Online Marketing 101, and Gap Analysis on China Outbound Strategy, etc. I believe China market will be an important market to rebuild the travel industry and we may be able to contribute in this area,

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