About The World Tourism Network
Empowering SMEs in Travel & Tourism Worldwide
The World Tourism Network (WTN) is the long-overdue voice of small- and medium-sized enterprises (SMEs) in the global travel and tourism industry. Founded in 2020 during the pause created by the COVID-19 pandemic, WTN began with the Rebuilding Travel initiative on the sidelines of the canceled ITB Berlin trade show. It has since grown into a dynamic and influential network of over 26,000 members and observers across more than 133 countries.
We connect stakeholders in every sector of tourism—ministers, tourism boards, DMCs, hotels, tour operators, travel agents, associations, consultants, and more—who are passionate about shaping the future of travel in a more resilient, inclusive, and sustainable way.
Our Mission
To give a global platform to local voices in tourism—especially SMEs—through advocacy, collaboration, recognition, and visibility.
What We Do
-
Chapters & Interest Groups: Connect with like-minded professionals through local chapters and expert-led groups in areas like hospitality, medical tourism, wellness, transportation, and more.
-
Events & Networking: Participate in virtual and in-person global events, including summits, webinars, and collaborative think tanks.
-
Advocacy & Influence: Join global conversations that shape tourism policies and best practices, with access to respected industry leaders and media partners.
-
HEROES Program: Recognize and celebrate individuals who have made extraordinary contributions to the tourism sector.
-
The Ageless Travel Coalition: Lead the charge in tapping into the fast-growing 60+ travel market with inclusive strategies, certifications, and age-friendly best practices.
Leadership & Legacy
WTN is led by a respected team of global tourism experts:
-
Founder & Chairman: Juergen Steinmetz, Publisher of eTurboNews
-
President: Dr. Peter Tarlow, Founder of Tourism & More
-
Patron: Dr. Taleb Rifai, former Secretary-General of the UNWTO
-
Vice President: Alain St. Ange, former Minister of Tourism, Seychelles
Join the Movement
WTN is more than a network—it’s a movement to elevate and empower SMEs in travel and tourism. Whether you’re a business owner, policymaker, student, or destination leader, your voice matters.
🔗 Join us today and become part of a growing force that is shaping the future of tourism from the ground up.
Elevate Your Tourism Business
Step into a global network built for growth. Gain insider access to industry-leading insights, high-level advocacy, and direct connections with decision-makers shaping the future of tourism. Join a dynamic community of forward-thinking professionals driving innovation across the travel sector.