Category: Ageless Traveler

As the Founder of The Ageless Traveler, an Information Hub with podcasts, blogs, and consulting services, Adriana Berg brings a profound voice to travel-related aging issues. World Tourism Network and The Ageless Traveler Introduce Groundbreaking Consultancy and Certification Program for Travelers 60+ Palm Springs, January 12, 2023 – The World Tourism Network (WTN) media hub, in  collaboration with The Ageless Traveler, renowned industry consultants, and consumer content providers, proudly unveils the industry's first Consultancy and Certification Program tailored for active mature tourists – introducing "The Ageless Traveler." As our global population experiences a remarkable increase in longevity, projecting 3.9 trillion hours of "Time Affluence" for US boomers and fifty trillion worldwide in the next 20 years, The Ageless Traveler initiative aims to tap into the $157 billion annual spending by active mature travelers. Anticipating 1.6-2 billion trips by 2050, these travelers currently constitute 88% of  premium travel service spenders (World Tourism Organization). Over the next decade, the fastest-growing travel cohorts will be women aged 60+ and travelers over 80, with emerging groups like grandparent travel, Skip Generation trips, and carers of spouses and relatives. Catering to these diverse needs, The Ageless Traveler Consultancy and Certification Programs are positioned to be an indispensable resource for the tourism and associated industries. Adriane Berg, Founder of The Ageless Traveler, emphasizes the program's role in capacity building to sustain tourism growth. She states, "It is essential to the health of the industry and the economic development of businesses and nations that rely on tourism that we cater to this immense demographic." The Consultancy, assembled by a curated team of industry professionals, offers anti-ageism staff training, ageless design, culinary, health maintenance, psychographic understanding, and a deep dive into the imaging, marketing, wellness, and intergenerational aspects of mature travelers. The Certification Program is designed to cater to the specific needs of various travel niches, from airports to small and medium-sized venues to ministries of tourism. Certification will include promotional assets available. The creators invite thought leaders, influencers, futurists, venue operators, owners, designers, tour operators, and transportation operators at every level to join a new online Campus for collaboration. This initiative aims to set high standards for delivering tourism experiences to The Ageless Traveler. Consultancy programs and Certification applications are open for submission. click here to submit your interest