COTRI China Outbound Tourism Research Institute, Wolfgang Georg Arlt, Hamburg, Germany
COTRI China Outbound Tourism Research Institute is the world’s leading independent research institute for consulting, research, information, training, and quality assessment relating to the Chinese outbound tourism market.
COTRI is a privately organized, independent institute registered in Hamburg/Germany.
COTRI was established in 2004 by its director Prof. Dr. Wolfgang Georg Arlt FRGS FRAS, a China expert who held for many years the position of professor for International Tourism Management and has more than 40 years of practical and academic experience in Chinese tourism.
COTRI is providing the CTT China Tourism Training in cooperation with The Hong Kong Polytechnic University School of Hotel and Tourism Management and the ADVANTAGE: TOURISM recovery and resilience program to rebuild a better Chinese outbound tourism for national and regional organizations.
Prof. Arlt recently published an eBook about Chinese outbound tourism in the 2020s, showing the way to rely on product adaptation and digitalization to achieve higher satisfaction levels and better recommendation marketing results while increasing scope and margin of operations.