Jerry Sorkin, Iconic Journeys Worldwide, PA, USA

Jerry Sorkin, Iconic Journeys Worldwide, PA, USA

Tourism specialist with extensive overseas experience. Creating logistical onsite support teams in numerous locations ranging from the Middle East, North Africa, Iran, India, Cuba, and elsewhere. Designing marketing programs to and for academic, cultural institutions and private clients throughout the United States, with an emphasis on bridge-building and cultural exchange. Developing resourceful and strategic entrepreneurial programs, along with marketing programs.

Awarded “Top Travel Specialist” for Tunisia in April 2020 for the eleventh year in a row by Conde Nast Traveler magazine and in April 2020, for the fourth time for Iran.
Founder and President of Iconic Journeys Worldwide, a tour operator specializing in cultural and academic international travel programs to many destinations.

Among the many important delegations that were initiated, organized and/or led by Jerry Sorkin is Archaeological Institute of America, the World Affairs Councils of America, the George Washington University – School of Tourism Studies, the Wharton Business School of the University of Pennsylvania, United State’s Peace Corps Volunteer Returnees, the Commonwealth Club of California, Bryn Mawr College Alumni, to name but a few.
Has served as a Consultant for projects to help rebuild tourism after political and economic disasters organized and/or funded by the World Bank/IFC, the European Union, George Washington University’s School International Institute of Tourism Studies, and more.

I have had extensive international experience designing strategies for building, rebuilding and marketing tourism programs for countries that have been portrayed in the media, rightfully or wrongfully, as unsafe, unstable, and/or insecure. This is the type of « out of the box » thinking and hands-on work that will be needed to help countries and travelers recover from the ravages of COVID 19.

I am very familiar with many cultures and have built relations and teams that bridge cultural boundaries.   International destinations will need to take on new responsibilities and tasks to ensure safety, both physical and healthwise, for their own citizens. These will be the « new normal ».

In addition, these changes will need to be such that they can earn back the confidence of the travel industry in order to bring back the comfort of those who wish to travel and explore the world. From implementing stringent hygiene measures to marketing a destination in ways that underscores these concerns, this requires strategies that bring changes for the destinations, as well as being able to provide consumer confidence.  |